Content marketing analytics: look at the right KPIs for ROI

Content marketing is an invaluable tool for generating leads and moving potential customers down the funnel. Here is a simple content marketing analytics framework for B2B marketers to get more ROI from their content based on classifying content by lead conversion rates versus traffic.

Sourced through Scoop.it from: blog.scoop.it

See on Scoop.itThe Content Marketing Hat

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