What Criteria Matter Most When Choosing a Social Media Management Tool?

As social media continues to grow, more and more social media management tools have become available, but how do you choose one? Lilach Bullock has some ideas.

Sourced through Scoop.it from: www.thesocialmediahat.com

What Criteria Matter Most When Choosing a Social Media Management Tool?

In this fabulous guest post from +Lilach Bullock, she breaks down what really matters the most when trying to decide on which social media tool to use:

 – Performs as Advertised
 – Stays Relevant
 – Intuitive
 – Cost Effective

To learn more, and to see which of the top four tools performed best according to these criteria, read on!

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Social Media Predictions for 2016

I’ve shared my predictions for 2016 on a variety of guest blogs, but here’s a more cohesive presentation on where I see social media headed this year.

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The Social Media Landscape in 2016

Over the past few weeks, I’ve been asked to contribute my thoughts and opinions on how I see social media trending in 2016. Predictions, if you will.

Each time, I made the same basic points, but since they’re spread out over a bunch of other blog posts, I decided to pull those thoughts together into one post and share it with you.

Here are my Social Media Predictions for 2016.

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How To Build A Massive, Engaged Twitter Following

I’ve added thousands of new, targeted followers each month, and have seen marked improvements in engagement, traffic and subscribers. Now you can too.

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How To Build A Massive, Engaged Twitter Following

I’ve talked before about how much more important Followers over Follower Counts are, stressing the importance of having good, targeted followers. There’s no doubt that 10 really interested and engaged followers are far better than 1000 disinterested ones!

But at the same time, isn’t 100 interested followers better than 10? How about 1000?

While we don’t want to obsess over a "vanity metric" like follower count, the fact is, we all want more traffic, leads and sales! And finding more targeted followers on social media is a valid tactic for doing so.

In today’s article, we review how to make your Twitter profile a powerful part of your marketing strategy, and an effective tool for attracting really interested followers.

And I share 5 true Growth Hacks to accelerate the process. Ready to dig in?

Get started: http://thesmh.co/TwitterGrowthHacks 

#GrowthHacking   #Twitter   #SocialMedia  

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Solopreneurs: Do NOT Allow Regulations to Kill Your Online Business – The SiteSell Blog

Find out how you, as a time-pressed solopreneur, can “stick to the rules” without threatening the very existence of your online business.

Sourced through Scoop.it from: www.sitesell.com

In 2015, the United States government published over 1,000 pages of new rules, regulations and proposals. Per day.

Over three years, the European Commission published 3,600 new regulations and directives, totalling 13 million words. That would take you three months just to read.

Many of those regulations don’t apply to online businesses, of course. But if you think that the Internet protects you from bureaucracy, think again…

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Auto Direct Messages – Bane or Blessing?

Most people seem to hate Twitter Auto Direct Messages, and not without good reason. But what if there was a better way? A way to auto dm new followers that’s actually beneficial?

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BANE or BLESSING?

Twitter Auto DMs

Many of my peers and colleagues have said outright that they don’t use Twitter auto DMs, that you shouldn’t use them, and that any time they get an auto DM from someone they immediately unfollow them and banish them to the fourth plain of existence.

Wow. That’s kinda harsh. (Though I did add that last part…)

What if I told you there was a better way? A way to automatically welcome new followers on Twitter that’s good for everyone?

Bring the torches and pitchforks and let’s have at it.

#SocialMedia   #Twitter   #GrowthHacking  

P.S. This article is a precursor to next week’s article which take’s Twitter growth hacking to a new level, so stay tuned!

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Social Media Active Users by Network [INFOGRAPH]

One of the most common questions from both businesses and social media marketers is “how many?” How many users. How many people. How many opportunities – for each of the social networks. Here are updated Active User Counts.

Sourced through Scoop.it from: www.thesocialmediahat.com

How many people are really using Google+, Facebook or Twitter every month? Instagram? Pinterest?

And find out why LinkedIn dropped from 187 million to 100 million active monthly users.

All in the updated Social Media Active Users article for 2016.

#SocialMedia   #SocialMediaUsage  

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The Complete Social Media Cover Photo Guide

Facebook, Google+, Twitter, LinkedIn, YouTube, Pinterest and Blab all feature the option for a custom cover photo, but they all have different cover photo dimensions and size requirements. Find out what to use and how to create them.

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Social Media Cover Photo Guide, 2016

Facebook, Google+, Twitter… they all have cover photos that you can use to customize your social profile and deliver a powerful visual message to new and potential followers. LinkedIn and YouTube do as well.

Yet every network has their own set of requirements and dimensions.

And let’s not forget communities, events, hangouts… even blabs! 

I’ve updated my Social Media Cover Photo Guide for 2016 to include profile image dimensions, scheduled blabs, Pinterest, Instagram, and more.

If you’ve wanted to craft a set of branded cover photos for all of your social profiles, here’s the place to start.

#SocialMedia   #Branding  

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