Twitter’s new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.
Capturing Audience Sentiment
What Periscope Means To Social Media Marketing
Have you ever thought about why the Neilsens spend so much money working with families to measure what television programs are watched? Or why the Presidential staff spends so much time working with focus groups and polling?
There’s data there that they’re getting that’s invaluable.Audience Sentiment. And that’s why I think that Periscope is a potential game-changer.
#Periscope #Twitter #SocialMediaMarketing