Seriously Boost your Google Plus Strategy

Great tips from Google Plus superfans to seriously boost your Google+ strategy.

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HootSuite Improves Scheduling With Daily Customization

HootSuite has added a Buffer-like option to set which days of the week you want to share AutoScheduled posts, and how many times per day.

Mike Allton‘s insight:

If you like HootSuite, you’re going to love this!

I noticed something new the other day. While creating a post within HootSuite that I was going to schedule out to Twitter, I saw that now, next to the AutoSchedule button, there was a new gear icon there that I’d never seen before. Intrigued, I clicked it and found that at some point recently, +HootSuite had added settings for AutoSchedule!

Now, much like Buffer, you can pick and choose which days you want AutoSchedule to post on, how many times a day, and even the hours during which you want those posts to be shared.

Take a look at what the little owl left us and be sure to give some thought to how you want your own settings to work.

What do you think? Is this better than Buffer?

#HootSuite   #SocialMedia   #SocialMediaManagement  

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Building Credibility Through Your Blog – What Do You Need to Know?

Blogging is a great way of earning natural links, but it’s even a better way of building relationships with authoritative online entities and your personal/business credibility. Here’s how to build credibility through your blog.

Mike Allton‘s insight:

How Credible Are You?

One of the tenets that I teach my clients is to use their blog and social media to bring prospective customers to a point where they know, like and trust you. That’s buildingcredibility.

Each blog post and discussion on social networks should help clients get to know you better and recognize as you as an authority in your industry and niche.

Is that working for you?

If not, you may need to do an audit of your blog and social strategy. Your blog should:

1. Align With What Your Business Stands For
2. Always Deliver Quality
3. Connect With Influencers
4. Post Regularly
5. Show Readers That You Care

+Jon Reiter goes into more detail into what each of these areas means. Take a look, and let me know what you might add or question.

Thanks, and have a great day!

#ContentMarketing   #Blogging   #SocialMedia  #BloggingTips #Business #SmallBiz

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How to Use Facebook Insights to Win Business?

A social media manager needs to be a numbers person too! You know why, right…? Here are the basics about how to use Facebook Insights.

Mike Allton‘s insight:

Facebook Insights 101

If you aren’t yet using Facebook Insights to get a clear picture of how your Facebook Page is performing, here’s the place to start.

In this guest post for +Antavo I dig into the various analytics that Facebook offers, and there’s a lot there! Far more than just Likes and Reach.

For instance, did you know that Facebook will let you choose several other competitor Pages that you can watch and compare performance, right within Facebook Insights?

Take a look, and let me know if you have any questions at all about managing your Facebook Page or what certain aspect of Facebook Insights really mean.

#Facebook   #FacebookInsights   #SocialMediaManagement  

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