B2B Content Marketing Success on the Rise for Small Businesses

In last week’s post about the Content Marketing Awards, Mike Sawyer of Tier 1 Writing asked a question I hear often: “How can small-type guys compete [against larger brands] to gain some glory?

See on contentmarketinginstitute.com

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Landing Pages: Fighting the Bounce with A/B Testing

This article will give you a background on why landing page optimization should be a constant practice – something you need to be doing on a monthly basis.

Mike Allton‘s insight:

James Scherer has written an excellent guide that not only demonstrates the importance of “Landing Page Optimization,” but also the concept of A/B Testing and how you can use it to make sure that the changes you think to make are actually going to improve your conversions, instead of just guessing.

See on www.thesocialmediahat.com

How Your Blog Can Get More Traffic From Pinterest in 5 Easy Steps

If you’re interested in understanding how Pinterest can play a pivotal role in your Content Marketing strategy, these five strategies and techniques will help tremendously.

Mike Allton‘s insight:

How to get More Blog Traffic from Pinterest in 5 Easy Steps

If you aren’t yet using Pinterest to reach a larger audience for your blog and business, you’re missing out on a great platform and blogging tool! And compared with some of the other social networks, Pinterest is, quite frankly, easy.

For instance, while other networks are all about creating connections and developing those relationships, did you know that Pinterest is more about creating collections ofideas & resources? On a personal level, those collections (boards) are typically devoted to the things that we’re interested in, like recipes, gadgets, quotes and so on. But for businesses who take the time to create and curate valuable pins on specific topics or issues or pain points – their boards can become invaluable resources to prospects and customers alike.

+Stephan Hovnanian demonstrated that perfectly recently with his collection of G+ Pro Tips.

Today’s article discusses board strategy along with 4 other techniques and strategies for using Pinterest, with some fine examples from +Anna Bennett,+Rebekah Radice and +Jeff Sieh.

Learn more: http://owl.li/tWIkB 

And if you have more questions about how to use your Blog + Pinterest to get more traffic, leads and sales, please let me know.

Thanks, and have a fantastic day!

#Blogging   #ContentMarketing #Pinterest  

See on www.thesocialmediahat.com

The Seven Habits of Highly Effective Google Plussers [VIDEO]

In July, I put together what I thought were Seven Habits that I had observed some of the most effecitive Google+ members utilizing. The article was extremely well-received. A graphic summary was created by a fan, several other blogs requested permission to post the article in multiple languages, and now +Jeff Sieh has put together an extremely impressive video of the major points of the article.

Mike Allton‘s insight:

Are You Practicing the Seven Habits?

Last year I wrote about the behaviors and habits that I see some of most effective and influential Google+ users exhibiting. Do you remember them? (http://owl.li/tT7jU)

1. Post Thoughtful Content
2. Share Other People’s Content
3. Engage Other People
4. Mention Other People
5. Promote Other People
6. Consistent Activity
7. Profile Completeness

Now that it’s been a while, how are you doing with these techniques? Have they become habits or are you still working on incorporating some of them into your daily routine?

Let’s take a moment to review their importance while, again, drawing on the wisdom of Dr. Covey:

“Start with the end in mind.”

What are your goals and objectives for Google+? I’ve mentioned before that if you’re just here for fun, don’t pay any attention to the advice that I’m giving! These aren’t rules for personal use. But if you’re here at least partially to develop a business or personal brand, or to grow personally or professionally, those desires should play a role in determining how you use the platform.

“To change ourselves effectively, we first had to change our perceptions.”

And nowhere is this more true than on Google+, right? How many of you starting using the network expecting the same kind of experience you’d had on Facebook? Rather, this platform has developed a very different culture and micro-society that thrives on discussion and engagement and interaction. Effective Google Plussers have recognized the shift, not only in usage but in perception, and have embraced it.

“Habit is the intersection of knowledge (what to do), skill (how to do), and desire (want to do).”

So when we’ve determined our goals and come to a better understanding of both the nature and the benefits of the platform, we can begin to want to participate in a very passionate and informed way. And when we merge in Dr. Covey’s 7th habit, “Sharpen the Saw” we can constantly be developing the skills and knowledge to make these kinds of behaviors habits.

Here, that means taking the time to read great posts, follow great people, and learn from them. Fortunately, that part is pretty easy. But it’s a necessary first step! If you circle brilliant minds in your field of interest, your Google+ stream will be filled with wonderful commentary and ideas and information – the kind of material that begs to be shared. And as your interest and passion grows, you will be driven to jump intothese discussions and mention these individuals you’re forming relationships with and talk about them yourself.

These activities will become habits, and if done strategically, will ensure that your time spent on the platform is as effective and beneficial as possible.

To learn more about these habits, please review the original post: http://owl.li/tT7jU

And if you know others who are struggling with what to do on Google+ and how to really use it to benefit themselves or their business, won’t you share this post with them?

I hope you have a fantastic weekend. Thanks for reading.

#GooglePlus  #GooglePlusTips #SocialMedia #Business 

See on www.thesocialmediahat.com

How to Mention a Google+ User or Business with Buffer

I’m going to show you exactly how you can in fact mention a Person or Business any time you post to your Google+ business Page using Buffer.

Mike Allton‘s insight:

How to Mention Google+ People Within Buffer

As promised, here’s the parallel piece written specifically for Buffer. +Jaana Nyström was kind enough to point out that there is in fact a way you can mention someone within a Buffer crafted post if you use their full Google+ User or Page ID number.

So while Buffer doesn’t support name look-ups, it’s still a useful trick!

Learn more: http://owl.li/tNrC4 

#GooglePlus  #Buffer #BufferTips 

See on www.thesocialmediahat.com