Why you Should Opt into Facebook Ads

This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.

Mike Allton‘s insight:

Why you Should Opt in to Facebook Ads

Last month, I shared my statistics, expenditures and experience with Facebook and Facebook Advertising over the course of 2013. In the piece, I demonstrated that my own return from that social network had been minimal, at best, and that the paid advertising I’d done had very questionable value.

I stated that I would not be spending a dime on Facebook advertising this year, and questioned whether or not you should either.

Well, I’m tickled to share with you this rebuttal from +James Scherer of +Wishpond. James takes a completely different view, but he makes some compelling arguments, and I decided to publish and share his response as soon as I received it. So this has been completely unedited:

James says, “This article will discuss some of the (free) best-practices you can use to combat a decreasing organic reach. I’ll then get into some of the ways I’ve seen Facebook Ads used successfully. And by the end, hopefully, you’ll be able to make your own fully-informed decision about Facebook advertising.”

Read on: http://www.thesocialmediahat.com/blog/why-you-should-opt-facebook-ads-01292014

What do you think? Will you give Facebook and Facebook Advertising another go this year? Will you try a like-gate or the more advanced targeting technique James shares? Should I have even allowed the post to pass review? 😉

Thanks, and have a great day!

#Facebook   #FacebookAdvertising  #SocialMedia 

See on www.thesocialmediahat.com


10 Benefits of Using Images in Blogs

I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. I even go so far as to set up a separate field for the “primary post image” in my Drupal website installations so that an image must be uploaded.

Mike Allton‘s insight:

Are you including images in every blog post?

If you aren’t, you’re missing out on some tremendous opportunities to make a greater impact on your social media followers, readers, potential clients… and even search engines like Google!

In fact, in a previous post I outlined ten benefits of using images in blogs and recommend that you consider each of them if you aren’t yet in the imagery habit.


Two benefits that I didn’t mention specifically within the post are this:

1. Without an image, your article cannot be pinned to Pinterest at all. Perhaps, if there are other images like your logo, someone could still manage to pin the page if they wanted to, but that would be a wasted pin. Instead, continue to work on improving your use of images and think about specific platforms like Pinterest when designing your imagery. 

Note: In fact, I have started to adopt a more advanced perspective with regard to images specifically because of Pinterest and Google+. Instead of just an image that’s related to the post, I choose images that I can edit and add text and improve so that, even when viewed on their on, as they would be within Pinterest, they convey the message and topic of the blog post. This has led to more traffic and interest and Pinterest success.

2. If you include multiple images within your blog post, you can create opportunities for both you and your readers to Pin your post multiple times to different Pinterest boards. +Peg Fitzpatrick recommends pinning your article to a few different boards over the course of several days, and +Luke Dean-Weymark suggests using a variety of images within the post whenever possible and pinning a few of them.

If finding just the right image for a post is an area where you struggle, let me know and we can brainstorm it. The challenges typically include coming up with ideas and inspiration for the image, sourcing the image, and then having tools available that we can easily use to edit and adjust the image to meet our needs.

#KeepBlogging and have a great day!

#Blogging   #ContentMarketing   #SocialMedia  

See on www.thesocialmediahat.com

8 Ways to Get More Google+ Page Followers

Let’s face it, Google+ is not going to go away like Google Buzz or MySpace. More and more users are becoming familiar with Google+ and using it every day to connect and communicate.

Mike Allton‘s insight:

8 Ways to Get More Google+ Page Followers

If you feel like you’re not yet getting much traction with Google+, or with your Google+ Page specifically, these tips might help, in a variety of ways. While designed to help you gain more targeted, interested followers, many other benefits will ensue when you:

1. Optimize Your Profile
2. Get Social
3. Get Verified
4. Blog About It
5. Use the Button / Widget
6. Follow Others
7. Be Different
8. Encourage Sharing

Many thanks to +The Blog Cheerleader for the great graphic!

Read more: http://www.thesocialmediahat.com/article/8-ways-get-more-google-page-followers 

What other tips would you add?

#GooglePlus   #GooglePlusForBusiness   #GooglePlusPageTips  

See on www.thesocialmediahat.com

How To Manage and Encourage Comments

One of the easiest ways to facilitate user-generated content on your business website is through Comments.

Mike Allton‘s insight:

Do You Encourage Comments On Your Blog?

+Jason T. Wiser hosted a great panel discussion last week with +Mark Traphagen +David Amerland and +Donart Nummer in which they discussed the Pro’s and Con’s of various comment systems, including Facebook Comments, Google+ Comments and Disqus. The consensus seemed to be in favor of the Disqus system, but I bring this up not because I prefer that system as well, but to point outhow important comments are to your blog!

If people like Jason and Mark and David and Donart are having intense discussions about which system you should be using, doesn’t that suggest that Comments arereally important?

If you aren’t yet sold on the idea, there are several key benefits to allowing and encouraging comments, including:

 – Engagement
 – Impression
 – Content
 – Action

For more detailed information on these benefits, and some thoughts on how you can encourage your readers to be participatory in the discussions on your blog, read on:

#Blogging   #ContentMarketing   #CommentManagement  #Disqus#RelationshipMarketing #Engagement  

See on www.thesocialmediahat.com