Instagram Update Adds SnapChat Capability

With Instagram Direct, users can choose to share images or videos with friends and followers, or choose to send them directly to someone specific.

Mike Allton‘s insight:

Snap a pic and send it using SnapChat Instagram Direct

Not surprisingly, Instagram’s “announcement” this morning was to reveal the ability to send your images or 15-second videos direct to one of your Instagram friends, rather than sharing with all your followers.

Here’s the full scoop:

What do you think? Will this be real competition for SnapChat, or just bring the start-up darling more media attention. Maybe now Google will double-up their offer to SnapChat?

#Instagram #InstagramDirect #SnapChat  #PictureSharing

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