How I promote my new blog posts

After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Here are all the things I do after I publish a post to get readers to it.

Mike Allton‘s insight:

How I Promote New Blog Posts – UPDATED

Earlier this year I revealed over twenty steps that I take after I’ve published every blog post. To some, it was a bit overwhelming! But it’s important to stress that these steps and tools and techniques were not added and developed overnight. It’s a process that I am regularly revising and adding to.

As such, since publishing the post, some things have changed. Some of the original methods and networks and tools I no longer use. I’ve changed some, and even added a few new methods!

So, I have updated my original post. All original methods are intact, even if no longer used, Updates have been clearly noted and added below each technique.

The new post features:

– 25 Blog Post Promotional Steps
– Analysis of the Benefits of these Steps
– Ranking of the Top Ten Referral Sources

Plus an updated blog post image!

Read the full post here:

Have you adopted any of these techniques since the first time I shared this post? Which ones are you seeing the most success from?

#Blogging   #ContentMarketing   #SocialMedia  

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Is Ranking First on Google All That Matters?

Understanding how search users behave can give more insight into how best to serve them and be rewarded with not just higher rankings, but traffic and the kind of traffic that delivers real prospects.

Mike Allton‘s insight:

Is Ranking First on Google All That Matters?

As business owners and bloggers, we’ve all been wanted the same thing at one time or another. That first listing on Page One of a Google Search.

Would it shock you to know that the average #1 listing gets just 18% of click-throughs?

While the #1 spot obviously performs best, it’s somewhat enlightening to realize that the other spots still get a significant amount of traffic.

The folks at Catalyst have done an in-depth survey and analyzed click-through rates of over 17,000 search queries. And the results are interesting. And more importantly, we have very specific, actionable recommendations on how we can improve our own click-through rate, even if we’re not the #1 listing for our perfect keywords.

Please check out the summary below, complete with infograph, and let me know what questions you have about improving your own search results.

Thanks for your comments and questions!

#SEO #Google #GoogleAuthorship 

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Instagram Update Adds SnapChat Capability

With Instagram Direct, users can choose to share images or videos with friends and followers, or choose to send them directly to someone specific.

Mike Allton‘s insight:

Snap a pic and send it using SnapChat Instagram Direct

Not surprisingly, Instagram’s “announcement” this morning was to reveal the ability to send your images or 15-second videos direct to one of your Instagram friends, rather than sharing with all your followers.

Here’s the full scoop:

What do you think? Will this be real competition for SnapChat, or just bring the start-up darling more media attention. Maybe now Google will double-up their offer to SnapChat?

#Instagram #InstagramDirect #SnapChat  #PictureSharing

See on Unveils Smart Twitter List Management Tool

If you’re interested in learning how to better manage and share your Twitter lists, including encouraging other people to share and subscribe to your lists, can help. Read more.

Mike Allton‘s insight:

How to Manage Twitter Lists using

Are your Twitter lists out of control?
How would you like an easy tool to manage them?
Even better, wouldn’t it be cool if you could get other people to help you?, the powerful list creation and management tool, has built in a new Twitter List capability that is really cool!

Sync up lists and manage, share and embed Twitter Lists. Create all new ones. Even crowdsource and crowdrank your lists!

Find out more:

#Twitter   #TwitterLists  #Listly #Lists 

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Blogging – Rule the Internet With Your Words

Blogging is an extremely powerful way to communicate and influence people, yet many businesses and organizations still aren’t doing it. If you’re still not sure blogging is for you, start here.

Mike Allton‘s insight:

Reasons for Blogging

As a Blog Coach, I’m usually talking to business owners who want to understand how to better use a blog to promote themselves and reach more customers. But is that the only use for a blog?

Guest author Adam Prattler points out several other uses for a business blog, and goes on to point out that blogs are also great for educating people on social causes, and of course the original purpose for blogs: to simply share our own personal thoughts and perspectives.

What about you? Why do you Blog?

Learn more here:

#Blogging   #ContentMarketing   #Business  

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Twitter Updates Mobile Apps with New Design

Twitter has released version 6.0 of their mobile app for Android and iOS that sports a new design, and a number of other updates.

Mike Allton‘s insight:

Keep Calm And Update Twitter

Twitter has released version 6.0 of their mobile app that sports an all new design and layout. It’s pretty different from the past iteration, including hiding Discovery and Activity behind a swipe-to-reveal Home Timelines.

Be sure to grab the update and check out all the changes and a few new features.

Full story: 

#Twitter   #TwitterUpdate   #SocialMedia  

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How BYOD is Taking Over the Business World

The Bring Your Own Device (BYOD) strategy where employees use their own personal mobile devices to conduct business is a growing trend, and it’s taking over the business world.

Mike Allton‘s insight:

Do you use your own devices at work?

Quick Poll: How many of you are using your own devices at work?

Guest author +Jessica Oaks writes that the Bring Your Own Device (BYOD) strategy where employees use their own personal mobile devices to conduct business both at the office and at remote locations is a growing trend, and it’s taking over the business world.

If your business hasn’t yet adopted such a strategy, what would you think if they did?

#Business   #Technology  #BYOD 

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