Let’s dig into why Shareaholic is saying that Google+ isn’t a good website traffic referral source, and then go over whether or not Google+ should even be a priority.
Should Google+ Be a Digital Marketing Priority?
First, my obvious answer is Yes, but there’s a reason for asking the question. Shareaholic recently released a 13-month study which reported that Google+ was one of the worst sources of referral traffic among their 200,000 publishing sites, and concluded that Google+ should not be a priority for digital marketers.
Do you buy that?
Google+ is consistently the top referrer source of traffic for my site, with Twitter right there with it. In fact, I get more traffic from Google+ and Twitter than all other sources combined, including organic search. Now I know that that’s probably atypical, but is Google+ really as bad as this report suggests?
I don’t think so, and I argue in today’s blog that there are flaws in the report, in how the data is collected and presented, and serious flaws in the premise and conclusions. But, even if the data is accurate, there are compelling reasons not to dismiss Google+, and I offer some specific suggestions for businesses who want to increase their referral traffic.
Do you agree with the report’s author that Google+ should not be a priority for digital marketers? How does your own site traffic fare? Is Google+ one of your worst referral sources?
Whether you agree with me or not, I would love to hear what you think, and I wouldespecially appreciate your shares of this post here and on other social networks.
Please read the full article: http://www.thesocialmediahat.com/blog/should-google-be-digital-marketing-priority-11022013
Thanks, and have a great weekend!
#Google+ #EvanG + #SocialMedia
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