This will make you more attractive to girls if you read it.

In the United States women controlled a startlingly high 85% of all purchases. Even if your target market is a male audience your product and marketing will need to appeal to women too.

Mike Allton‘s insight:

Are you speaking to the right audience?

Guest author Jake Jeffries suggests that businesses who aren’t taking women into consideration with their marketing may be missing out. Even if their products and services target a male audience, the majority of purchases are statistically made by women.

So how do you reach more women? Jake explores a number of methods, including one that might surprise you.

#Marketing  #Advertising 

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Keep an eye on your ad earnings with the Google AdSense app

Keeping an eye on your Google AdSense performance is more than just counting coins. While it’s certainly fun to see your earnings, a closer look is warranted to see ad performance.

Mike Allton‘s insight:

Have you seen the Google AdSense app?

Google has had their own AdSense app for a short while now that’s really terrific for keeping an eye on your ad earnings. If you’re running Google ads on your website(s), this is an app you’ll want to grab right away. The article below includes links to both iOS and Android.

I also go into some detail not only on how to use the app, but why having such an app and monitoring your ad performance is a good idea. Which are your best performing properties? Which are your best performing ads?

How often do you check your AdSense reports now?


#GoogleAdSense   #Blogging   #Apps  

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A Surefire Marketing Strategy for Driving Website Traffic

If you have a few minutes per day to devote to implementing an analytics-based marketing strategy, you can see revenue improvement within a few months.

Mike Allton‘s insight:

Are you driving blind?

“Website analytics is a Big Data gathering method that can give you an average 117 percent return on investment, or as much as 2,000 percent, according to International Data Corporation, a Massachussetts-based research firm. If you have a few minutes per day to devote to implementing an analytics-based marketing strategy, you can see revenue improvement within a few months. It will tell you what is working on your business’s website, and what is not.”

If you’re not yet using analytics to drive your marketing strategy, it’s like driving with a blindfold. You can push the gas as much as you want, flail at the wheel wildly, but it’s unlikely that you’ll end up where you truly want to be.

Analytics is your guide and feedback mechanism. As someone who publishes daily, I check my overall analytics throughout the day, sometimes diving into specifics, to see exactly how my recent posts are (or aren’t) resonating with readers.

Are you using analytics currently? Do you use Google Analytics or something else? How often do you look, and what do you look for?

#Business   #Marketing   #Analytics   #SocialMedia  

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How to implement and use Pinterest Article Cards

Pinterest announced today in a blog post that much like their recipes and products, now articles will include information specific to the article like title and author and more.

Mike Allton‘s insight:

Draw Attention to Articles on Pinterest

Pinterest has released “rich pin” capability for Articles, which means that articles pinned to Pinterest will include the story title, author, description and link. It’s a fantastic update that can really help businesses and content marketers get a little more attention and interest for their blogs and stories.

But implementing the capability isn’t as easy as Pinterest’s announcement might make it sound. You have to have specific Meta Tags implemented, like og:type in order for Pinterest to recognize the content and details.

Check out the article below to find out more, including what tags need to be implemented and where to go to test your updated articles. Just like Twitter, once you have implemented the meta tags you’ll need to have them validated in order for them to display correctly.

Are you excited for the new Pinterest cards?

#Pinterest   #ContentMarketing   #Blogging  

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Gmail for iOS7 Missing Notifications

The iOS app for Gmail is no longer offering push notifications for new email messages under normal circumstances. There is a workaround, and an update should be forthcoming.

Mike Allton‘s insight:

Is Your Gmail Quieter Than Usual?

It may be because your notifications just aren’t working.

I noticed over the weekend that Gmail on my new iPhone wasn’t notifying me of new email messages. It turns out there’s a bug and we assume Google is working on an update.

There’s a workaround though – you can turn notifications on for All New Mail rather than just Primary Only. Full information and instructions are included below. Also, if you’d like to be notified when there’s an update and fix available, please leave a comment.

#Gmail  #iOS7 

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Should I use social media if my customers don’t?

There are many other ways you can leverage social media channels such as Facebook, Twitter and Google+ to strongly benefit your business to business relationships.

Mike Allton‘s insight:

Should you use Social Media even if your customers don’t?

That’s the question posed by Neil Cavanagh in this morning’s post. In it, he suggests that even if businesses have no hope of attracting a customer directly via social media – and there are certainly some businesses and industries where the decision makers are not on social networks – there are still some enormously valuable benefits to being active and engaged on key social platforms.

For instance, businesses, even in the B2B sector, can look for vendors and suppliers in their industry and create online connections that can lead to improved relationships.

Neil goes on to elaborate on how businesses can actually leverage these relationships to achieve increased search engine rankings, valuable recommendations and referrals, and more. And to help illustrate his point, he includes his story of how he got one of his own articles published by Microsoft (yeah, that was a pretty decent backlink).

If you’ve struggled to see the value in social media, this is a must read. Please check out what Neil has to say, and please share this with other business owners you may know, particularly if they’re B2B, as it may be an eye-opener.

Should I use social media if my customers don’t?–

Pin it here:

If you have questions or comments for Neil or myself, fire away!

Thanks for reading!

#SocialMedia   #B2B   #Business   #ContentMarketing #SEO #SocialSEO  

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How to Integrate Your MailChimp Email Campaigns with HootSuite

MailChimp’s app for HootSuite delivers detailed List and Campaign information and statistics, as well as great integration with HootSuite’s social sharing and profiling capability.

Mike Allton‘s insight:

Email + Social Media

Many of us are using social media to drive traffic to our websites, and encouraging site visitors to sign up for our newsletters. And many of us are using both HootSuite and MailChimp to manage those tasks.

Did you know though that you can actually monitor and share your MailChimp campaigns from within HootSuite?

MailChimp has had an app within the HootSuite App Directory for a while now, but it’s been completely updated and comes with some fantastic reports and capabilities. From the basics of list subscriber counts and email open rates, to more advanced prospecting tools like searching for a Twitter user in your subscriber list and making annotations on their MailChimp profile.

To learn more, including how to get set up, take a look at today’s article below.

If you haven’t yet settled on a social media management tool or email marketing platform, I would certainly recommend giving +HootSuite and +MailChimp a closer look.


#HootSuite   #MailChimp   #SocialMedia   #EmailMarketing  

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