HootSuite’s Owls Now Deliver your News via RSS

HootSuite has released a new feature for desktop called HootSuite Syndicator that allows you to subscribe to RSS feeds and selectively share and save great content. Read about the details.

Mike Allton‘s insight:

Use HootSuite to Curate and Share Great Content

+HootSuite has released a pretty impressive new feature for their social media management dashboard called HootSuite Syndicator. It allows you to subscribe to RSS feeds from publications you know and trust, so that you can view great new stories right within your HootSuite Dashboard. Stories you like can be immediately shared to social networks and even scheduled to go out later on.

With capability like this, who needs Google Reader?

This is a tremendously powerful tool for content curating and for making sure that you’re always active on the social networks that matter to you and your business.

Today’s article goes into more detail about what the new feature can do and how you can use it. Please check it out!

Thanks! And I appreciate your comments and shares!

#HootSuite   #SocialMedia   #ContentMarketing  #RSS

See on www.thesocialmediahat.com

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The New MySpace is Live. Is it Cool?

The New MySpace officially went Live on Wednesday, and it’s dramatically different, not only from the old MySpace, but from other social networks. But will it be it be a success?

Mike Allton‘s insight:

MySpace is Back.

The new MySpace launched last week, and is in the midst of a $20 million ad campaign to revive the once-proud social network. Will it work?

I will let you judge for yourself, but I think the revamped MySpace is pretty cool. With complete access to all the music and videos you want, plus behind the scenes access to artists, it’s a treasure trove for music lovers.

Do you think that’s enough though? With Twitter’s #music and discovery services from Google, Apple and others, it’s a crowded space. Will MySpace be able to distinguish itself?

Today’s article talks about that and more. Check it out and let me know what you think about the New MySpace.

See on www.thesocialmediahat.com

How to Search Facebook Hashtags

Businesses can proactively create posts and tag them appropriately so that other people will find them, but you should also regularly search hashtags for conversations to participate in. Here’s how.

Mike Allton‘s insight:

Participating in the Larger Conversation

Now that hashtags have been enabled on Facebook, people and brands alike are learning how to leverage the new feature to participate in larger conversations. While you can create your own posts and include whatever hashtags you want, you need to also be able to search on hashtags to see what other people are talking about.

Twitter and Google+ users are accustomed to being able to search on#hashtags and see results lists, but did you know that Facebook also has a standard URL format for hashtags? That means you can not only start a search right from your address bar, but also easily save and share specific searches with colleagues, clients or anyone else.

If you’re using Facebook for business, understanding how to leverage hashtags is critical knowledge.

See on www.thesocialmediahat.com

How To Get Your Guest Post Published

Bloggers are becoming more and more wary of requests from individuals for guest posting, yet the rewards can be great, so follow these guidelines to ensure that your guest blog post is accepted.

Mike Allton‘s insight:

Having a hard time guest posting?

The fact remains that one of the best indicators to Google that your website should be highly ranked is backlinks – links from other websites. And one of the most effective techniques for increasing your number of backlinks is to create content that contains links and post it on other sites in the form of guest blogs.

The problem is that Google is well aware of this technique, as are other bloggers. Successful blog owners are approached daily by other people who want to guest post, and the blog owners are forced to turn down many for a variety of reasons.

Has that ever happened to you?

Well, my own guest blogger +Vishal Gumber knows what it’s like, and has some suggestions for you on how to approach a blog owner and make sure that yourguest post is accepted. 

If you’ve had guest blogging experience, what tips would you add?

See on www.thesocialmediahat.com

The Top 20 Books on Business Success from 2012

Whether you’re a startup or in your third generation, and regardless of whether your focus is B2B or B2C, we can all use some help being more successful. Turn to these books to get started.

Mike Allton‘s insight:

Are you sharpening the axe?

One of Stephen Covey’s seven habits, and a tenet of any successful business person, is to constantly be reading and improving yourself. Covey referred to it as sharpening the axe.

And while Covey’s books, and other classics like those of Zig Ziglar, will be recognized as the best books for business people for many years to come, what about more recent authors and books?

Here are 20 great business books released in 2012, crowdsourced via Amazon and List.ly. If you’re looking for a new book to read to help you be more successful in business, here’s a great place to start!

If you’ve read one or more of these books and would recommend them, vote them up! And if there’s a recently written business book that you think deserves to be on the list, add it!

See on www.thesocialmediahat.com

Own your content!

Developing a wealth of rich content, and your tribe of interested readers and followers, is what it means to develop your platform, a critical component of effective content marketing, particularly for B2B.

Mike Allton‘s insight:

Are you losing business opportunities?

Even though we’ve talked about this before, I still get questions and see businesses who aren’t taking advantage of owning their content and development their platform.

By posting directly to social networks, rather than blogging on your site and sharing those blog posts, you’re effectively wasting opportunities to drive traffic to your site, generate leads from that traffic, and convert that traffic into sales.

In today’s blog post, I explain this idea in more detail, and also walk you through my own thought process. When an idea or topic comes up, what determines whether or not I post or share directly on social media, or if I should turn that into a blog post first?

See on www.thesocialmediahat.com