How to Conquer Social Media the Starbucks Way

See on Scoop.itB2B Content Marketing Daily

The world-famous coffee-shop chain has 5 people in control of its social media networks and boasts of 34 million fans, making it the fifth largest brand on Facebook. How do they do it?

Mike Allton‘s insight:

Have you noticed how certain brands seem to be able to achieve so much more success on social media? Starbucks is a perfect example, with over 34 million fans on Facebook alone. While it’s not reasonable for businesses that don’t have the global presence of a Starbucks to hope to achieve quite that level of success, there are still lessons we can take from their example.

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