Taking Out the Twitter Trash: The How and Why of Unfollowing

See on Scoop.itB2B Content Marketing Daily

Can you even stand to look at your Twitter home feed anymore? If you’re following so many random people that it’s all nonsense, it’s time to do some Spring Cleaning.

See on www.thesocialmediahat.com

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Advantages of Gadget and Technology Content in Social Media

See on Scoop.itB2B Content Marketing Daily

More and more people value the easy access and availability of social media content on gadgets and technology.

Mike Allton‘s insight:

One of the most popular topics on social media is technology and gadgets. Everyone’s talking about the latest smart phones and tablets and developments. Today’s guest blogger Jean Ryan talks about why that is.

From a business perspective, these are valuable insights into social media and content marketing. For instance, over the next couple months, more and more people are going to be talking about iOS7. How do you interject your business into the conversation? Write a blog post about how some of the rumored features coming in iOS7 might benefit your industry, and then use that post to spark discussions on your social networks.

This is a style of newsjacking that businesses need to learn and take advantage of.

Check out the article and I’m curious, have you already done any writing on technology or gadget news? What did you write about?

See on www.thesocialmediahat.com

How to Destroy your Social Media Credibility through Automation

See on Scoop.itB2B Content Marketing Daily

Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially lose followers and opportunities for engagement.

Mike Allton‘s insight:

Thompson said that "anything worth doing is worth doing right" – and that’s 100% true when it comes to social media. While there will continue to be debate on "right" methods and "best" methods, there is little debate over the wrong methods.

In other words, if you’re using social media *wrong* than you may as well not be using social media.

I have received a lot of questions recently about how one might automate their social media activity and the bottom line answer is *don’t!* Don’t automatically share your blog posts. Don’t automatically share other people’s content. Invest the time needed to make your social media activity genuine and engaging and it will pay off.

There are certainly some instance where automation and tools are great, and I talk about a few of them in the post below. Are you doing any automating now, and if so, what are you automating and what tools are you using? Why or why isn’t that OK?

See on www.thesocialmediahat.com

Get Google Now, Now

See on Scoop.itB2B Content Marketing Daily

Google Now, the popular app for Android users that provides timely and relevant information, is now available for the iPhone and iPad as part of the Google Search app.

Mike Allton‘s insight:

As an iPhone and iPad user, I’d only heard about Google Now. I was extremely excited this morning to see the news from Google that the iOS app Google Search has been updated to include Google Now!

Grab the update or download the app if you haven’t already and check it out. The article below will give you some insights into what you can do with Google Now. What do you think of the app?

See on www.thesocialmediahat.com

Exercising Caution on the Use of LinkedIn’s “Mention Feature”

See on Scoop.itB2B Content Marketing Daily

While LinkedIn’s new feature is a great way for users to engage with other connections, professionals who are the primary users of this social media platform must consider exercising caution first before making the most out of this feature.

Mike Allton‘s insight:

Guest author Enzo Tacadao writes today that LinkedIn has made a bad move by incorporating the ability to mention others. He argues that, because the platform is primarily for professional networking and job seeking, users who use mention others are likely publicly revealing the fact that they’re looking for a job, perhaps at the risk of their current job, or that they may simply be spamming other LinkedIn users.

What do you think? Have you tried the Mention feature at all yet? Do you think it’s a bad idea, or will you promise only to use it for good?

See on www.thesocialmediahat.com