What is the best social media analytics dashboard for overviews on Twitter/LinkedIn/Facebook/Instagram?

My answer to What is the best social media analytics dashboard for overviews on Twitter/LinkedIn/Facebook/Instagram?

Answer by Mike Allton:

Whenever a business asks the question, “What’s the best tool for social media […]” it’s challenging to answer. Every business has their own unique needs and perspectives, and every tool has their own strengths and weaknesses, capabilities and features.

Ideally, a business owner might speak with a social media expert and ask, “given our set of business needs, and that platforms we’re active on, what’s the best tool for monitoring or measuring social media performance?”

And while I’ll attempt to answer this question from a broader perspective, I do want to encourage you to take that extra step and consider what your own needs are, compared to what the available tools can offer.

Good Social Media Analytics Dashboard

From a “good” or “good enough” perspective, many businesses would do well to use each network’s provided analytics. Facebook, Twitter, LinkedIn and Instagram all offer businesses access to basic analytics that can help you monitor engagement, audience growth, and reach.

Key data points can be placed into a Google Sheet and combined with data from Google Analytics to present a fairly comprehensive dashboard.

While this represents $0 out of pocket expense, it’s certainly more time-consuming than other tools and options, and therefore is ideal only when specific metrics are needed, or when a business is just getting started and it isn’t yet clear what you want to measure.

In that instance, taking the time to pull together your own dashboard is actually more effective than using a fancier tool, as it brings you that much closer to the data.

Better Social Media Analytics Dashboard

For a better tool, we’ll be looking for one that supports Facebook, Twitter, LinkedIn & Instagram, perhaps even Google Analytics, so that all the requisite platforms are included.

That’s more challenging than you might imagine.

My favorite social media reporting tool, AgoraPulse, doesn’t include LinkedIn analytics. Hootsuite, on the other hand, supports LinkedIn but not Instagram.

The most popular tool that supports all of the mentioned platforms is Sprout Social.

Starting at $59 per month, you would be able to connect a Facebook Page, Twitter profile, LinkedIn Company Page and Instagram Business profile and gather great overview reports for each of those accounts were performing.

Here’s what their “Group” report looks like, which you can pull along with a variety of network-specific reports:

Best Social Media Analytics Dashboard

When it comes to considering what the best measuring tool for social media is, to me it becomes less about price and more about support, features and customization.

And for customized reports, there’s no better option than Simply Measured.

Simply Measured is set up so that you create “Data Sources” for each of your selected social profiles, then determine the specific reports that you want to generate – either as-needed or on a recurring basis.

You can also use the new Brand Performance overview report for a true dashboard comparing various profiles and metrics over designated timeframes, like this:

Whether you choose good (free), better (inexpensive) or best (expensive) will depend on your budget and needs – but the bottom line is that it’s better to be measuring something than nothing at all, so do the best you can with what you can afford, and try to draw the best conclusions possible.

About Mike

Mike Allton is an award-winning blogger and author at The Social Media Hat, as well as the CMO for SiteSell. As a Content Marketing Practitioner, Mike enjoys experimenting with social media and blogging techniques, and then sharing his wild successes and tremendous failures with his audience. He can be found on Twitter and Facebook.

What is the best social media analytics dashboard for overviews on Twitter/LinkedIn/Facebook/Instagram?


Wealthy Affiliate – A thinking person’s scam?

Thoughts on X

wealthy-affiliateI’ve been planning to start a more popular blog and see if I could get more readership — maybe even revenue from advertising. (I don’t like that it’s advertisements, but that seems to be the way to get money from views, and earning money from writing would be a dream come true.) Recently, I came across a website called Wealthy Affiliate that’s supposed to help with that kind of thing. There’s a free membership, but I was never so naïve as to think you’re not supposed to upgrade to the paid version. Still, you can at least try it for free.

At first, it seemed that reviews of the website were all positive — and credible. But now I’ve looked into it more and don’t think I will want to try it. So I can’t do a proper review as someone who’s tried out the site. You’ll find a million…

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Instagram Has A New Look, But How You Use It Hasn’t Changed… Yet

Instagram’s icon and the style of the app has been updated with a new minimalist design. But don’t worry, all of the functionality you’re used to is the same. For now.

Sourced through Scoop.it from: www.thesocialmediahat.com

Any time Facebook releases a major change to the app… or even a tweak to the news feed… it’s cause for major concern and hair-pulling-out for many. We all hate change, and changes to the things we use or do daily are felt most dear.

So it’s no wonder that, when Instagram announced a complete makeover and “an updated icon and app design” that applies to main app as well as Layout, Boomerang and Hyperlapse, many started to panic.

See on Scoop.itThe Content Marketing Hat

The Many Faces of Facebook Ads

If you haven’t spent much time creating Facebook Ads, the whole process is likely daunting. With multiple kinds and formats and placements for ads, businesses need someplace to start.

Sourced through Scoop.it from: www.thesocialmediahat.com

While Facebook advertising may be the most cost-effective platform available, it’s not exactly easy to jump into. Multiple ad formats, placement options, and audience settings make Ad Manager a bit confusing. This guest post from Michael Georgiou will help clear some of that up.

See on Scoop.itThe Content Marketing Hat

Win A Free Copy Of The Unofficial Book On Hootsuite!

This is your chance to be one of FIVE LUCKY WINNERS who will each receive a free digial copy of The Unofficial Book On Hootsuite, The #1 Social Media Management Tool. They’ll also each receive a copy of my Social Media In 30 Minutes A Day Checklist.Find multiple ways to enter below. Top five most entries wins!Hootsuite Book Giveaway

Sourced through Scoop.it from: www.thesocialmediahat.com

See on Scoop.itThe Content Marketing Hat