The Technology of Star Trek is here, today

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The crew of the Enterprise had some pretty amazing technology that seems light years away. However, some of our own developments I’m about to share might just blow your mind.

Mike Allton‘s insight:

Beam us up, Scotty!

That famous Star Trek line is iconic, inspiring, and just a little bit funny. Beaming of course referred to the use of molecular transporters that could convert matter into energy, transmit the energy patterns over great distance, than re-materialize the original matter.

Unfortunately, we’re still a ways from being able to duplicate that technology, but it seems like every day, there are announcements and revelations in other areas where we are making progress.

Check out how we’re actually making progress on:

  – Geordi’s VISOR
  – Star Trek’s Main Computer
  – Food Replicators
  – Medical Tricorders

Does it blow your mind that we’re able to do some of these things? What other technology are you looking forward to? Space ships? Universal Translators?Tribbles?

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How the Service Industry Markets Big With Small Dollars

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Service industry businesses like restaurants no longer have to rely on expensive television or newspaper ads. Today’s marketing tools provide far more affordable options with a broad reach.

Mike Allton‘s insight:

How many words is a picture of food worth?

One of the first recommendations I give any restaurant owner when it comes to social media is to post more pictures of food! Businesses that deal with beautiful topics like great food, or perhaps gorgeous vacation spots, have a blessing and advantage over other, more mundane businesses. People love food and they love beautiful pictures!

And posting pictures to Instagram and other social networks aren’t the only new marketing techniques restaurants have at their disposal. There are a number of tools any service business can use to promote themselves, often at little to no cost.

Check them out, and let me know what you think!

See on www.thesocialmediahat.com

Evernote Adds Reminders

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Evernote, the note-taking tool that I have recommended repeatedly, has just added a really cool feature that I’m looking forward to using. Reminders.

See on www.thesocialmediahat.com

Understand and Monitor your Google+ Followers with CircleCount

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CircleCount is a free tool that you can use to monitor Google+ reach, activity and engagement. This article walks you through how to get started and how to use the various reports.

Mike Allton‘s insight:

How many new followers did you add yesterday?

That’s an interesting question. Perhaps it’s never occurred to you, but if you’re using Google+ to promote your brand and business, the number of followers that you add on a daily, weekly and monthly basis is sort of important, isn’t it?

Certainly, bloated follower numbers aren’t the most important metrics, since you can have all the followers in the world but still no engagement or sales. Yet, at the same time, if we’re using social media correctly, we should be attracting new followers every day – connecting with new people that we can engage and spark an interest in our products or services.

The problem is, to get back to our initial question, how do you know how many people circled you yesterday? Google+ simply displays a running total. If you can tell not only how many new people you get each day, but also on what specific days you see a spike in new followers, you can take a closer look at what you did that day and duplicate those efforts.

This is why Measurement is one of my core philosophies, and why I’m so excited to tell you all about +CircleCount. These guys have put together an amazing tool that you can use to monitor your follower changes, analyze your own activity, and see how effective you have been at engaging your followers. If you haven’t used it, or haven’t the taken the time to explore all of the benefits, please check out the walk-through article linked below.

What strikes you about CircleCount? What do you like, or what else do you wish it did for you? Please share your thoughts, and keep plussing!

See on www.thesocialmediahat.com

7 Ways You Can Effectively Lose Social Media Followers

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Steer clear of social media mistakes that would effectively turn your audience off.

Mike Allton‘s insight:

Are you Attracting or Repelling Followers?

For businesses, attracting more followers on social media is a means to an end.Usually, generating leads and converting those leads into sales is the goal, but to do that, we need to create connections with people and engage them. So, it’s important that we don’t lose followers and lose those opportunities to engage!

Guest blogger +Monique Violet Jones takes us through 7 common mistakes that people and businesses make on social media that can cost you followers and business. These mistakes are easy to make whether you’re using social media as a business or as a personal brand. Check ‘em out and make sure you aren’t susceptible to these fatal flaws!

Have you ever unfollowed someone for doing one of these? Any others you might add to the list?

See on www.thesocialmediahat.com

Using Surveys to Identify Opportunities for your Small Business

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Sending out a survey to current and potential customers can be a great way to unlock insights and determine a path for your business. Here’s how to do it.

Mike Allton‘s insight:

How to use Surveys

In our continued look into surveys as research tools, we dive into some best practices and techniques that businesses can use to poll both customers and potential customers to unlock some pretty amazing insights.

Have you ever tried using surveys for your business? How did it go?

As a customer, have you ever been surveyed? What were some of the strange or silly questions you’ve been asked?

See on www.thesocialmediahat.com

HootSuite App Update Eases Influencer Monitoring

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One of the best tools for measuring the effectiveness of your social media activity just got a little better. HootSuite.

Mike Allton‘s insight:

If you aren’t already, consider using HootSuite to manage and monitor your social media activity. Today’s update has made it easier to identify your key fans and influencers.

See on www.thesocialmediahat.com